GOOD. BETTER. BEST.
Wellness Atlas stands for and speaks to every person in the world who is committed to wellness as one of their life goals. They say, the best things in life CANNOT be bought. The same applies to wellness as well - it is a way of living, thinking and believing in the right principles of health & wellness.
We believe that everyone’s health deserves nothing but the BEST. However, with advertising bringing myriad choices to the marketplace, it is sometimes difficult to choose the best. That’s why we believe in leveraging the experiences of the community to identify the best - things which were invented and prepared with so much love that they have won the trust of people around the world.
it is not easy to partner with us…
Our best recommendations are those that Nature makes..an avocado, fresh veggies, grains on rotation…etc. However there are times when one needs to use something man-made - either because nature-made is not accessible, or insufficient in the short-term, or simply because it can help us tune better to God’s intended natural style of living. Every year, Wellness Atlas polls its featured coaches (with their vast experience in helping people get results with their health), our hundreds of active volunteers and the 100,000+ followers, for suggesting authentic brands across varied wellness categories.
Our goal is to crowd-source & partner with the most trusted, effective & reliable brands from across Wellness Atlas, if they pass a series of tests! We do not recommend something just because it’s “indian/international” or “traditional/modern”, or “small-scale/large-scale”, or because it’s “well designed & marketed/rustic & well kept secret” - these do NOT guarantee whether a product should truly deserve a spot in your lifestyle…
first test
Our first test is to be a consumer ourselves of what we share. If it doesn’t work for many of us, it will not work for you. We are quite surprised at how many potential products fail this first test and how quickly they fail. It is also quite revealing to find that a lot of things that we start to use with enthusiasm, do not sustain our enthusiasm to use them after a few weeks - which means that either they were only a fad to begin with (yes, we too get carried away by fads sometimes) or they just don’t add enough value to life to deserve a place in our lifestyle for the long term.
second test
Our second test is to understand the philosophy of the people making these products. We sincerely believe that a product without a sound philosophy will not add true value. We are strongly guided by our philosophy and we believe that so should others who are truly authentic. We have a strong philosophy that “a good end-product has a good origin” and so we like to check out the origin of raw materials of products we buy. We believe “any processing should be minimal and should be done with a lot of love” and so we like to know about the methods used to process products. We believe “true research is a process to continually discover the mysteries of nature” and so we like to get educated about the research mindset that backs up a product…and so on.
third test
Our third test is to find out “safety, purity, efficacy” of anything that we will share with you to use. By this time usually, 90% of our evaluations have already been junked or discarded. A very few “creators” can truly pass this test because to manage all 3 parameters and to conclusively prove that is a fire-test that burns the best of intentions. But without these 3, we believe it’s better to keep your old problem than create a new, bigger one in the quest of eliminating the older one.
final test
Our final test is quite a contrarian test. Our experience tells us that most (not all) things of real value are available in short supply OR available with less convenience OR are rarely seen on mass media marketing OR available at the most attractive price. And there is a reason for it - quality is an exception rather than a norm in today’s times. So we take extra care in this final test to do a deep and fair evaluation of
availability (some of our shared products could tend to be “out of stock” on a periodic basis because they are supply-led, not demand-led),
convenience (great products are not available in a quick-commerce delivery model because they are sourced & supplied directly from the origin),
design & brand (while we are non-negotiable on “safe & effective” packaging, we tend to be wary of products that come with too classy a look acquired at the cost of the ingredients or quality),
price (cheapest is never better, expensive is never a guarantee)…