Matching Ambition & Vehicle: The Key to Organizational Growth
When it comes to organizational growth, we often hear about the importance of hustle, strategy, and scaling. But there’s a deeper truth that many overlook: an organization truly grows when its people are not focused solely on growth, but on doing what they love—with passion and heart.
The secret isn’t just about setting goals, metrics, or expanding the team. It’s about aligning ambition with purpose—both at the individual and organizational levels. If the work people do resonates with their inner ambitions, if it satisfies their sense of purpose, growth naturally follows. And this begins with a crucial question: does what they get out of what they do match their ambition and dreams?
The Essential Questions for Organizational Introspection
For an organization to foster this growth, it must deeply introspect and address some key questions:
What is our core proposition? Are we simply in the business of getting rich or building success, or are we creating a meaningful, fulfilling career path for people who want to thrive in wellness? Are we offering a genuine purpose that aligns with the values of wellness coaches who desire to help others?
What kind of people are passionate about practicing and propagating our core proposition? Who are the people that resonate deeply with our wellness philosophy? Are they driven by service and transformation, or are they only looking for the next paycheck? Understanding the profile of your ideal community member helps tailor your offerings to attract the right people.
What is their ambition level in terms of returns? Ambition doesn’t just mean the hunger for success; it’s about understanding what drives them. How much financial return will keep them motivated and engaged in their work?
How much money makes them feel valued and incentivized to continue?
How much per client or per hour spent would be a fair match for their ambitions?
These are questions every organization should answer. Understanding the alignment between their compensation and their ambitions helps ensure long-term engagement and performance.
Does our value proposition help them achieve it? The next step is ensuring that your value proposition—the benefit you offer people in return for their work—actually supports their ambition. Can your wellness community provide them with the tools, support, and compensation needed to thrive in their practice? If their value and return don’t align with your promises, they will look elsewhere. Ensure that your mission meets their needs.
Are we recruiting over-ambitious or under-ambitious people? Finally, consider your recruitment strategy. Are you attracting people who are over-ambitious and will try to shortcut your core proposition to chase higher profits or quick wins? Or are you attracting those who are under-ambitious, content with doing the minimum without striving for excellence? Both extremes can be detrimental to the health of your community.
Over-ambitious people might compromise values or chase fleeting success.
Under-ambitious people might not have the drive to deliver the best results, limiting the potential of your team and community.
Finding the right balance is key. An organization’s long-term success is built on a core group of people who are passionate about its mission, committed to their own growth, and willing to help others along the way.
Passion Over Profit: Aligning Goals and Values
In a wellness-focused organization like ours, passion and purpose are non-negotiable. When you work with people who are genuinely aligned with your mission, they’ll not only deliver on the work—they’ll bring heart and soul to everything they do. This is what makes an organization truly grow—not just in terms of sales or reach, but in the quality of service and the depth of transformation it creates for clients and employees alike.
True growth doesn’t happen just by scaling fast or pursuing profits at any cost. It happens when people are fully aligned with the mission and are doing what they love in a way that nurtures their ambitions. It’s about matching the ambition of your team with the vehicle that takes them toward their dream, whether it’s through financial rewards, personal development, or a sense of community and purpose.
Conclusion: Align Ambition With the Right Vehicle
An organization’s growth will always be tied to how well it matches the ambitions of its people with the resources and opportunities it provides. If you want sustained growth, create an environment where people are not just "working"—but thriving. This means aligning their individual ambitions with the collective vision of the organization. Only then will you see real, lasting success.